Celebrate Culture, Experience Joy
ABOUT Yagga yo London
THE HISTORY
Founded in 2010 by three friends with a shared love for grime music, YAGGA YO LONDON began as a grassroots garage event born out of London's urban underground scene. Starting in a modest garage/ grime setup, the trio built a name for themselves by showcasing iconic artists such as P MONEY-MAK 10 - FLIRTA D and many more at various clubs across the city, becoming a go-to brand for raw, authentic grime events that resonated with the culture.
By 2013, the original partnership evolved into a solo-led powerhouse, driven by a sharp marketing mind and an unshakable passion for pushing the brand forward. With a fresh vision and relentless energy, the company reached new heights—hosting unforgettable events, curating elite line-ups, and building a reputation as a tastemaker in London’s nightlife and music promotion scene.
After nearly a decade of on-and-off activity from 2010 to 2019, the brand transitioned into a new chapter. With lessons learned and a legacy built on authenticity, YAGGA YO LONDON began exploring new ventures, blending its roots in grime culture with broader creative opportunities to shape the next evolution of the brand.
THE PRESENT
In 2020, I teamed up with the iconic brand StonedIslandUK to launch the YouTube channel SIUKTV, diving deep into the UK’s vibrant culture and outdoor festival scene. Through this platform, I gained firsthand experience in community-led events, music, and the lifestyle that surrounds them.
Building on that foundation, I’ve since launched my own venture—curating unique outdoor camping festivals across the UK. These events bring together live DJs, artists, food and drink vendors, and well-known community brands, creating unforgettable day-and-weekend experiences that attract attendees from across the country—and beyond.
Since 2022, my brand has hosted numerous successful events, working alongside major names such as Crop Circle, StonedIslandUK, Cali Po, Abud B4, and many others. Now recognized as a go-to promoter in the UK community scene, I continue to push boundaries and create platforms where music, culture, and community meet.
THE FUTURE
Now established as a household name in the scene, my focus is on scaling everything I do—bigger, better, and bolder. The goal is to take the energy, creativity, and unique experience that my brand brings to events in the UK and share it with the world. I want to show global audiences how we do things back home—bringing unforgettable vibes, powerful community connection, and next-level joy to every event we touch.
The mission is clear: elevate the brand to become one of the most iconic names on the international stage. Through consistency, innovation, and a deep love for the culture, I’m committed to building something truly global, rooted in authenticity and driven by passion.